A strategic and comprehensive approach to communication and dissemination is recognized as crucial for maximizing the impact of EU-funded projects. Tailored strategies and actions are designed and implemented to ensure project results, outputs, and overall impact are reached by the widest possible audience and effectively utilized.

Stakeholder Analysis

A thorough analysis of all relevant stakeholders is conducted. Key target groups are identified, their information needs and communication preferences are understood, and their influence and potential project involvement are mapped. 

Communication Channel Identification

Based on the stakeholder analysis, the most effective communication channels for reaching each target group are identified. Traditional media , digital platforms, events, and direct engagement are included. An optimal mix of channels is selected to maximize reach and engagement.

Narrative Development

Effective communication of the project’s objectives, key findings, and impact is crafted. Narratives tailored to different target audiences and communication channels, ensuring clear and consistent messaging.

Dissemination Strategy & Implementation

A comprehensive dissemination strategy outlining specific activities, timelines, and responsibilities for sharing project results and outputs is developed and implemented. Dissemination materials are created, dissemination events are organized, and online platforms are utilized to reach a wider audience. Compliance with EU visibility guidelines is ensured in all dissemination activities.

Progress Tracking & Reporting

The progress is monitored and tracked, with data collected on reach, engagement, and impact. Regular reports are provided to project partners, highlighting key achievements and areas for improvement. Data-driven insights are used to optimize ongoing  activities and maximize project impact.

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