Digital
Marketing

Holistic approach on Social Media presence.

Holistic Digital Marketing Strategies

Holistic digital marketing strategies are developed and implemented, tailored to the specific needs and objectives of EU-funded projects and brands. This encompasses content planning, community management, targeted advertising, and performance tracking, with a focus on maximizing project visibility, dissemination, and impact. Data analytics are used to optimize campaign effectiveness and maximize reach and engagement among key stakeholders. Our actions within this service include:

Dissemination Planning

Digital dissemination planning, aligned with the project’s communication strategy, is developed. Key target audiences and appropriate online channels are identified.

Content is created and promoted across relevant digital platforms, including project websites, social media, and specialized online communities. Project outputs are adapted into engaging formats suitable for different audiences.

Online engagement with project stakeholders is facilitated through social media management, webinars, and other interactive activities

Targeted advertising campaigns are implemented to reach specific stakeholder groups and maximize the visibility of project results and outputs. Platform-specific targeting options are leveraged to ensure efficient use of resources.

 Key performance indicators (KPIs) related to project dissemination and impact, such as website traffic, social media engagement, and reach among target audiences, are tracked and analyzed. These insights are used to optimize ongoing activities and demonstrate project success.

All digital activities are conducted in accordance with EU visibility guidelines, ensuring proper acknowledgement of funding and adherence to required branding standards.

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